As the dinosaur known as "online

content" stumbles to the ground,

Netizen, like so many of its

online brethren, will be

dissolved shortly into the New

Year. In a counterintuitive

twist, Jon Katz founds the

"United New Media Artistes," a

syndication service that

provides tireless rants against

Way Old Media to newspapers

across the nation. A public

outcry against crack-induced

"new" journalism forces UNMA out

of business, but only after the

New vs. Old debate graces the

covers of every major newsweekly

in the country. David Letterman

summarizes public opinion with a

joke that is later to become a

nationally embraced catchphrase:

"I'll mourn the death of Old

Media when I read its obituary

in The New York Times."