for 14 February 1997. Updated every WEEKDAY.

Joey Anuff


Terry Colon
Art Director


Ana Marie Cox
Executive Editor


T. Jay Fowler
Production Editor


Heather Havrilesky
Senior Editor


Owen Thomas
Copy Editor


Carl Steadman


Sean Welch


Pop a Childproof Gap on Your

That is about the most true
thing I have read in quite a
while, thank you for placing
it here for people like me to
read. My name is Teddy

Mr. Thanks,

"Suck: The most truth money
can buy" was actually bandied
about as a potential Suck
catchphrase, but we decided
against it once we discovered
that dealing in half-truths
was all the market could


Ann O'Tate


High, homies.

Once again, you've captured
the dreaded zeitgeist of our
No-Grown-Up Society with
biting wit and keen

But claiming that tots with
baby cell phones and PDAs
"are more prepared than their
parents for the peculiar
challenges of modern workaday
life" is short-sighted.
Granted, my three-year-old
can probably program the VCR
better than me, but that
makes him better prepared for
my reality than for his

Kids today will have their own
peculiar set of challenges in
their grown-up life -
challenges that we can't even
begin to fathom right now. My
hope is that there will be
less emphasis on $ and work,
and that Suck will be there
to challenge the status quo,
no matter what it is.


Jody Lentz


Our marketing meetings must be
bugged. Once again, you've
come dangerously close to a
phrase on the Suck slogan
short list - "Suck:
Challenging the status quo,
no matter what it is." Don't
worry, when we find the leak,
we'll have him killed.

As for having "captured the
dreaded zeitgeist" - well, he's
a slippery beast, it's true.
You just have to use the
right bait. Crack, obviously,
works wonders.

Smoke 'em if you got 'em,

Ann O'Tate


A friend, 40-something, who
dates 20somethings and
10somethings, has a
philosophy: You're only young
once, but you can be immature

You might also access Freud on
infant sexuality, every
fashion model you can find on
the perils of reaching 20,
and whoever found that Glock
... what ARE
you guys doing in your spare

Nice article.


You work in management, don't
you? We can tell because
using nouns as verbs is a
mental virus you catch from
phone headsets and Lexus
steering wheels.

Not that we're knocking being
in management. Some of our
best friends are in
management. (Some of our
worst enemies too, but that's
another story.) Not
coincidentally, we're in
management. Which is why
we're very concerned about
this concept of "spare time"
that you brought up -
Sucksters are, according to
Wired Ventures policy, not
supposed to have any "spare
time." Hence, the employee
who found that link (we
traced the email, Owen) has
been fired. Thank you for
your concern.


Ann O'Tate


Lamb to the Slaughter:
Suckster commits verbicide

Steatopygic?... What?

I, and Webster's (the online
version), both draw a blank
on the definition of this
word... can you enlighten us?

Scott C. Hill

Thanks for writing, Scott.

Though the compound adjectives
"lard-butted" or "fat-assed"
might have done the trick, I
chose to go with the less
incivil (and, in this case,
more alliterative)
"steatopygic," from the Greek
"stear" (fat) + "pyge"
(rump). The more
complimentary term in such a
case would be "callipygous"
or "callipygian," meaning
"having well-shaped

Use this knowledge wisely, and
it will serve you well.



It's bad enough I have to look
up 3.1 percent of your
phraseology. But must you use
verbiage not found in my
handy desktop-dictionary?

For instance, please expound
on "infopablum".

Jonathan Kolyer

Thanks for writing, Jonathan.

You're not the only reader
discomfited by my gaseous
phraseology. Now that you
point it out, "infopap" might
have worked even better,
connoting as it does that
sort of premasticated food
most suitable for infants and



You use a lot of big words on
your site. Some of the folks
who read your page do not
know what all the big words
mean! Do you need big words
to say what you mean to say?
Do words mean more when they
are so big? Why not give the
ones who read the site a way
to look up big words? Or stop
using words that are so long,
like I did. Don't folks want
to see a quick, short page
these days so they do not
have to think too much, and
can click to the next place
they need to go?

Carl Tashian

I'm sorry.

I did not mean to make people
so mad at me. I did bad, some
bad thing. I'm so sorry.

I used words to write about
C-SPAN. Big words. Words with
bigness in them. I'm so

I wish I could think up the
big words in my head, but I
am bad, bad with words. I did
try to get help for the words
about C-SPAN. I looked at
some books - books with big
bad words in them. They put
the big bad words in my head.
I'm so sorry. Some think I am
mean. Some think I am dumb.
Some think I am... hold on...
"pree-TEN-chus." This is bad -
I think. I'm so sorry.

Gosh, big words are big
trouble! Small words are
good. Use small words. All of
you use small words. Small
words will make you friends.

Your pal,


Cracked-Up Morons

This is great... I am taking a
lame suck-ass Internet-based
computer course at my local
college, and we (for a
assignment) were to pick any
one WWW site, and review it.
Like, looking for their use
of pictures, frequency of
updates, and general

I (of course) picked good ol'
Suck... my professor (cough)
said in front of the whole
class that my choice was "a
poor choice considering all
the useful data out there,
and you should have picked
something better than a total
waste of bandwidth written by
cracked-up morons"... There's
a good one for you, total
waste of bandwidth,
cracked-up morons...

Just thought I'd let you know
about this one..

Sean Maguire

Actually, we pay Professor
Cough to spread the good news
of Suck in just such a way.
It's called Insidious
Negative PR, and it's
sweeping the nation. Here's
how it works: Leaning heavily
on the Very Cynical Attitude
of today's youth, we pay an
Authority Figure, preferably
a slightly buffoonish one (in
this case, Professor Cough),
to slander us publicly and
ruthlessly. Because we know
that in the context of a
Suck-ass Internet-based
Computer Course,
aforementioned ruthless
slander by Buffoon With
Authority will be immediately
translated into Positive PR
for Suck!

After all, what do you think
each and every one of your
classmates looked for that
night on the web? One of the
countless sites Professor
Cough said contained "useful
data," or the one site he
said was "a total waste of
bandwidth written by
cracked-up morons"?

The commercial world proves it
over and over and over again -
start with a brief
comparison of PBS and Fox TV:
Useful data is all very well
and good, but cracked-up
morons are far more


More Alert Readers Chime In!

From The Feature with 1000 Faces:

What's more, alert readers
will note that Suck has yet
to weigh in with anything
even approximating an insight
on the film itself. What does
that say about us? 

I'd say - as an alert reader -
that Suck is touching upon a
fundamental shift, not just
in the agenda of magazines,
but in the way we all think.

Philosophers have been
wondering whether objectivity
is all it's cracked up to be
for at least 150 years and
journalists, with the idea of
New Journalism, have been
wondering the same thing for
at least the last 20 years -
but the mass media has
continued to present the
(sometimes ludicrous)
façade of objectivity.
It has no choice - without
objectivity how do you
maintain a semblance of
"editorial authority"?

The Internet (even with all
the hoopla about being
"virtual") ironically moves
the question away from the
realm of the abstract and the
optional towards the realm of
the actual and inevitable.
There is no objective space
any longer.

"I don't miss it much at

A. Lert
Adelaide, Australia (an
Odwalla-free zone)

BTW Who'd have thought that a
parody of the way magazines
treat a blockbuster film
would lead to philosophy?
Wish I had the time to really
think this through...

* credit - line in a Tom Petty

Well, we'd have to double back
and admit that, although
occupying an objective space
may be impossible, it
certainly doesn't hurt to
try. Otherwise, we're all
just free fallin'.*

* credit - line in a Tom Petty