Do you understand its implications? Do you have a sound "Year
2000" strategy? Better take this quiz and find out once and for
THE ANSWER'S TIED INTO "NOTS"
Not About Bankroll... Randall Jones, CEO of Capital Publishing, on his
new magazine, American Benefactor: "This will not be a
magazine about how to acquire wealth. It will be a sophisticated
service magazine that will be all about having soul."
[Advertising Age, 9/23/96]
Not Okay to Roll... Consumer Reports, on giving the
Isuzu Trooper and the Acura SLX "Not Acceptable" ratings due to
safety: "On this short course, at just over 33 mph, the [Isuzu]
Trooper lifted both right wheels high off the pavement. It would
have rolled over completely if not for our test driver's quick and
[Consumer Reports, 10/96]
Not A Careerist Asshole... Marisa Bowe, editor-in-chief of
Word, on their search for a managing editor: "It's a funny
combination - everyone is nice, artsy, and driven. This is not a
place for someone who wants to fuck around. But it's not for some
asshole careerist, either."
[Dream Jobs, 9/96]
None of the Above... Michael J. Fox: "[I learned that] I was
a good actor. Not the world's greatest actor. And not the world's
funniest actor. And not the world's greatest human being. Not the
world's greatest father, or husband. But who can be any of that
stuff? Who can be perfect? Not me."
[TV Guide 9/28/96]
Rocket from the Crypt band leader John "Speedo" Reis: "When
someone throws a shoe at you, it should be taken as the highest
form of flattery and repaid with an act that demonstrates your
[Rolling Stone, 9/17/96]
HIGH CONCEPT O' THE MONTH
Mike Mills, on R.E.M.'s latest video: "The concept of the video is
to sell more records."
[Rolling Stone, 9/17/96]
UNSETTLING QUOTE O' THE WEEK
SunSoft Java evangelist Miko Matsumura: "I even know a group in
Canada that is using Java to control some of the operations of a
nuclear power plant. I can't imagine there are more
mission-critical applications than that."
[Web Week, 9/23/96]
UNSETTLING QUOTE O' THE YEAR
Jay Schulberg, chief creative officer of the ad agency Bozell Worldwide:
"The 'milk mustache' campaign has captured the imagination
of the world."
[Advertising Age, 9/16/96]
DON'T UNDERESTIMATE THE POWER OF NOVELTY...
Josh Quittner: "The Web is driving on novelty power right now, waiting for the
mass market to arrive... [But if] the Web metastasizes into [TV],
bye-bye class media. The bubble bursts, and you're left with
nothing but bubble goo to show for your troubles. And who can sell