THE FALL FASHION ISSUE!
SUCKING IN STYLE?
Time to throw out last year's squelching and squirming... This fall, say hello to frank admonitions and glib asides! Are the top talking heads taking style cues from you-know-who?
OUT: Whoring to Advertisers
IN: Advertising That You're a Whore
Michael Kinsley on Slate: "We're planning to tell advertisers that you're all highly educated, high-income, politically engaged, and purchasers of vast quantities of automobiles, designer clothing, books, records, military aircraft, and alcoholic beverages. Please don't let us down."
OUT: Honest Tries
IN: Glib Replies
Alex Trebek's response when asked if he knows all the answers to Jeopardy! questions or if he has a cheat sheet: "Of course I know all the correct answers... I'm just smart."
[Entertainment Weekly, 8/16/96]
OUT: Compelling Thoughts
IN: Selling Lots
CEO Andy Grove on why Intel needs an Internet strategy: "We need one because we're going to sell a lot of microprocessors; we're going to sell a lot of very high-performance microprocessors, because that's what we do for a living... We're putting building blocks in place... But all of it is simply motivated by the fact that we want to sell more microprocessors."
[Web Week, 8/5/96]