14. This is not and never was my motto but rather was the tag line of the Vidal Sassoon Corporation. The full tag line is, "If you don't look good, we don't look good; we take pride in you. Vidal Sassoon." This is not the same company that made the denim products, popularized by Lauren Hutton in the film American Gigolo and referred to as "designer jeans." That was Sasson.