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"a fish, a barrel, and a smoking gun" |
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Like distant conflicts involving obscure poor people who still kill each other with land mines, machine guns, and other weapons that seem unlikely to annihilate anybody we know, the dictionary wars persist in a haze of barely perceived irrelevance. Never-ending, remote, turning on the most arcane points of faith and tradition: Who cares? In 1830, Joseph Worcester started the whole thing by betraying his former boss Noah Webster and introducing the Dictionary of the English Language. Webster, who'd published An American Dictionary of the English Language just two years earlier, cried "plagiarism," and for the next two and a half decades the quarrel between the two men and their respective adherents persisted. Along with the charge of plagiarism, an element of patriotism informed the skirmish. While Webster favored native etymologies and spellings over the mother tongue, Worcester looked toward England for guidance. Alas, that charged schism devolved into the kind of desultory attack-marketing campaigns we have today. Whenever a major dictionary publisher unveils a new edition, its enemies fire shots about its scandalous permissiveness regarding use of words like "ain't" or "hopefully," a few dutiful journalists document whatever lexicographical bloodshed results, and the public mostly fails to notice. So it went this summer as a new warrior entered the fray. Within days of the debut of Microsoft's Encarta World English Dictionary, which it produced in partnership with Bloomsbury Publishing and St. Martin's Press, the dictionary industry's more established drudges began sniping. And while most of their complaints involved trivial matters like misidentified Civil War generals or the fact that the EWED uses a photo of goatee-laggard Tom Hanks to illustrate the particulars of that early-'90s facial-hair trend, some criticisms did hit the mark. For example, while it's one thing to give Madonna (the singer) top billing over Madonna (the mother of Christ), how do the editors of the EWED explain their decision to include a photograph of Bill Gates but not one of God? And how come the EWED's definition of "suck" makes no mention of this publication when its definition of "slate" "a fine-grained metamorphic rock that splits easily into layers and is widely used as roofing material" is such a thinly veiled advertisement for its own in-house webzine? Finally, can you really trust the verbal authority of a work that touts its "3,500,000 words of text" on its back cover? Are there other dictionaries out there whose words are made of, say, hummus?
In the end, however, all of these questions distract from a greater mystery, with the big question behind this mystery being: Why? Why is one of the world's most powerful companies trifling with a tool of overconscientious schoolchildren and minimum-wage- earning immigrant strivers? At US$50, the EWED is priced between unabridged dictionaries like the Webster's
Third New International
Dictionary dictionaries like the American Heritage College Dictionary ($24), but in terms of size, the EWED, with "over 100,000 headwords including biographical and geographical entries" falls in with the latter camp, at best. (Webster's Third New International has nearly half a million entries; the American Heritage College Dictionary has over 200,000 entries.) Charging more for less is a savvy business maneuver on Microsoft's part, but there's one part of the equation that will be harder to change: Although Americans are more likely to own a dictionary than any other kind of book, they tend to keep that dictionary around for years after the house copy of Airframe has been composted; the purchase- to-obsolescence lag time can exceed that of the family dog, if not the children. And thus, while college dictionaries comprise the most popular segment of the overall dictionary market, the American public purchases only about 2 million of them a year according to recent estimates. Industry leader Merriam-Webster accounts for about half of that total, and three other well-established publishers fight over the rest. Why has Microsoft suddenly decided it wants a piece of this relatively modest pie? The ostensible reason is that it senses a larger opportunity, a potential boom in the planet's English dictionary requirements as English emerges as the default language of the Internet. And because the EWED is not just a dictionary of American English or English English, but rather, a dictionary of "world English," with words (made of text!) that come from 20 different English-speaking countries, it is particularly well-suited to meet the needs of people who don't always mean the same thing when they use the same word. This, at least, is what the Microsoft PR factory (or as the residents of New Zealand might put it, the Microsoft PR factory) would have you believe.
In any case, the EWED is an undeniably innovative work. And we're not talking about the CD-ROM version either; we mean the 7-pound, 2,078-page print version. For starters, it boldly breaks with industry tradition and features a photo illustration on the cover: a stirring shot of the Earth being struck by a large meteor, which, if we're not mistaken, comes from Corel's 1993 classic CD-ROM of royalty-free digital images, Planetary Destruction Basics (Volume II). The EWED also features more white space than typical dictionaries, larger type, and a time-saving breakthrough called "quick definitions." These bold, all-cap summaries help you find the exact meaning you're looking for when a word has multiple meanings. For example, "with rocks," one of the quick definitions for the word "rocky," leads you to the more thorough explanation, "consisting of or covered with rocks." In other words, Microsoft has given the world the first Dictionary for Dummies, and semiliterate word fans love its unprecedented user-friendliness. "Ground breaking," writes one reader from Joliet, Illinois, on Amazon.com. "This book is right in line with the times, i hated to old school dictionaries, but this dictionary has 'personality' as well as an unending void of well diversed information..a must for any family or school library."
Although the EWED's innovations have led to a strong showing on the Amazon Hardcover Reference Bestsellers list, where it currently ranks as the fifth most popular English dictionary, we still can't help but wonder if sales are really the point here, or if, in fact, the EWED is actually some kind of semi-clandestine test case, a small part of a larger, unexpected, undeniably momentous shift in Microsoft's vision. At first glance, it's true that the EWED may seem little more than a lexicographical manifestation of traditional Microsoft "embrace and extend" tactics, wherein the company adopts a popular open standard, achieves industry-leader status through marketing and distribution, then "decommoditizes" the standard with extensions that ultimately give it a proprietary advantage. But would even Microsoft have the hubris to pull off such a stunt with the English language? After all, as open standards go, English is an extremely open one. Hundreds of millions of people around the world use and modify it on a daily basis, and the EWED itself is founded on the notion that new additions to the "code base" arise not just from England or the United States, but rather from English-speaking countries everywhere Belize, Australia, the Republic of Cuervo Gold, even Canada. Now obviously the EWED isn't quite ready for Open Source
Initiative certification the dictionary's standard copyright notice makes clear. But Microsoft has been strategizing for some time now about how best to apply the power of open source to its own development efforts and if the company is really going to experiment with a model so antithetical to its traditional business practices, isn't it likely that it would conduct a non-critical test case first? As such a test case, the EWED actually works quite well. Indeed, in the same way that Linux creator Linus Torvalds created the kernel of a new operating system but left plenty for "enthusiast developers" to work on too, the editors of the EWED have created a core dictionary that nonetheless remains much less comprehensive than unabridged dictionaries like the Webster's Third New International Dictionary or the Oxford English Dictionary. In other words, there would still be abundant opportunities for "enthusiast lexicographers" to contribute to the EWED should Microsoft allow them to do so. As it happens, the Oxford University Press is already moving in this direction. On the same day that Microsoft announced the imminent arrival of the EWED this past summer, OUP announced that it was asking enthusiast lexicographers to contribute to its $55 million revision of the Oxford English Dictionary: Those who think they've coined or discovered a word that should be included in the OED's version can submit it to the dictionary's editors. Will Microsoft meet this challenge by, say, posting the EWED to OpenContent.org, where anyone could make modifications to its source without editorial approval and then distribute their derived works at will? And if this project which could very well result in an EWED packed with far more erroneous facts, obscure slang words, and random celebrity photos than the editors could ever compile themselves is successful, will the erstwhile monopolists then apply this new approach to Windows 2000, thus coopting the open-source movement altogether and ensuring the primacy of its operating systems forever and ever? Once again, after 150 years of increasing irrelevance, the dictionary wars are meaningful.... courtesy of St. Huck |
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