In the '80s, investors came to
an important conclusion about
large corporations. Big
business, they realized, had
become too big, and too broadly
focused, to be effectively
managed. Efficiency suffered;
earnings lagged. Fortunately,
though, there was some good
strong medicine to be had, and
investors began to apply it. The
LBO, or leveraged buyout,
allowed right-thinking
capitalists to stage hostile
takeovers against entrenched
corporate management, sending
the fat and lazy executives
who'd been in charge to the
showers and getting down to
putting things in order. In some
instances, an LBO allowed the
fat and lazy executives
themselves to buy out
shareholders and take their
companies private - which, in
the logic of Reagan-era capital,
made them the opposite of fat
and lazy. In either case, the
top priority in putting things
in order, post-acquisition, was
often the same: spinning off
pieces of sprawling companies.
Not to strip them for quick
profit, but to get competitively
lean. Wall Street responded with
kudos and cash, knowing
perfectly well that only small,
tightly focused companies can
really compete.
Almost exactly 10 years after
the golden age of the LBO, Wall
Street began to act in earnest
on another epiphany, and stocks
kept soaring on the new
understanding. The recent burst
of mergers and acquisitions has
reached across some of the
richest industries. United
Healthcare acquired Humana.
Pacific Enterprises and Enova,
two players in the newly
deregulated
power markets,
prepared to get together to
share the inevitably massive
shifts and (for those not locked
into expensive old-tech
generating investments)
explosive growth, coming from
the retail electric power market
in the next decade. Wells Fargo,
still semi-fresh from a merger
with Interstate Bank, prepared
to join Norwest, as BankAmerica
- which acquired Security
Pacific a few years ago - got
ready to gobble up NationsBank.
American Home Products and
Monsanto moved into a US$34
billion stock swap
that would
bring the two
pharmaceutical-biotech (and, in
the case of Monsanto, ag-chem,
too) companies under one
umbrella. Bertelsmann, a German
media company, bought US book
publisher Random House. Back in
January, Compaq acquired
Digital. And
telecommunications giant SBC,
which recently picked up Pac
Tel, hopes to acquire still
another
Baby Bell in the
Northeast. And these are just
some of the M&As, completed or
proposed, big enough to bother
mentioning. When we ran a search
of a newspaper archive a few
days ago, using the word
"mergers" and looking for
stories no older than 30 days,
we got 119 articles, 41 pages
of headlines and first
paragraphs. El Torito, for
example, snapped up Koo Koo Roo,
so things are looking pretty
good for people in California
who like spicy chicken. The
lesson driving all of this
grabbing and combining, learned
in recent years by international
investors? Only large, broadly
focused companies can really
compete.
Back in the last decade, before
he hooked up with that fabulous
Bloomingdale's ass, Michael
Lewis took just this sort of
financial
which-cup-is-the-ball-under game
apart with an awfully sharp eye.
In a 1988 New Republic piece,
"Leveraged Rip-Off" (reprinted
in a book titled The Money
Culture
), Lewis noted that the
leveraged buyout gave some
terribly wealthy people an
opportunity to hide the quest
for more money behind the
argument that they were just,
you know, healing a sick
business climate. That piece
remains well worth reading. And
don't worry: TNR didn't even
have a fact-checking department
back then, so you can trust this
one. On the acquisition of a
department-store chain by its
managers, Lewis captured details
like this one: