SOFT AND CYNICAL

"Stung by the public relations fallout from antitrust investigations of its business practices, Microsoft Corp. has secretly been planning a massive media campaign designed to influence state investigators by creating the appearance of a groundswell of public support for the company.... Ian Mitroff, director of the USC Center for Crisis Management, [says] that base attempts to manipulate the media and shape public opinion often fail. 'It's cynical,' Mitroff said. 'It assumes we're dumb.'" [Los Angeles Times, 4/10/98]

 

 

 
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