1. Browse the SHELVES!

If subverting the dominant paradigm is truly a worthwhile cause, then any consumer with even the slightest modicum of dignity should be "reclaiming" the marketing language used against him or her. Sure, at first you'll use those slogans and nonwords with a great deal of ironic distance. But only once you're using them without a shred of self-consciousness will the true absurdity of advanced capitalism dawn on you. Or not.


* Origin of this phrase: Packaging for Ocean Spray "Craisins" (dried cranberries), which are described as being "surprisingly sweet, surprisingly cranberry!" As in "These cranberries are surprisingly cranberry!"

Next ... Old-timer speak!

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