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"a fish, a barrel, and a smoking gun" |
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The Need for Screed
America's rant resurgence occurred sometime in the late 1980s, when Amok Press released Rants and Incendiary Tracts and Apocalypse Culture, underground collections of literary
fulminations and Muslims to satanists, pirates, pedophiles, Ezra Pound, and the Marquis de Sade. Since that time, our nation has taken the rant and chopped, channeled, and hot-rodded it out to the point where the word now defines everything from Karl Marx hollering on a street corner about bread lines, to some white guy named Dave who works at CompuServe in Bellevue, and whose Rant at Dave page offers readers a handy pre-addressed form to zap him their screed. A rant is not a secret email to a nerd, any more than a mailbomb is an invitation from Ed McMahon to join the sweepstakes. Cubicle sassiness should not be mistaken for true seething. There's a big difference between genuine outrage and someone running off at the mouth in the staff lunchroom that there's no more coffee filters. A rant should be short, angry, shrill, annoying, and mean-spirited. It should either be shouted at the top of its lungs, or smolder in a continuous, excruciating burn. It should find its intended target, it should hurt, and it should know at all times that it is the only sane voice of reason howling against an insane world. Keep all this in mind as you email Dave.
Many have ranted eloquently throughout the years, from Ambrose Bierce to H. L. Mencken and Valerie Solanas, author of the Society for Cutting Up Men
(S.C.U.M.) Manifesto. more darkly comic and entertaining ranters of the past 20 years has been the late Bill Hicks (see his posthumous release, Rant in E Minor). Since he emerged - and was eventually censored off Letterman - Hicks has spawned a slew of half-baked imitators, among them Dennis Leary, who stole Hicks' furious, chain-smoking persona for MTV, then quickly dropped the rant format once he started phoning in a series of unimpressive film roles. But the rant brushfire now reaches up to lick the windows of the corporate world, where "rant" is a cool marketing term that indicates "DIY-types" with "'tude." I personally have sat in on meetings to start up a new magazine that would include the "Guest Rant of the Week" department. We have HotWired's Media Rant, which isn't really a rant at all, but another op-ed slot with a catchy, SoHo-pomo- boho name. And we have last year's book Rants from comedian Dennis Miller, a collection of formulaic monologs, transcribed and typeset to appear as essays, with the familiar odor of writing by committee.
Miller's smartass sensibility could easily be held to blame for the defanging of the rant. Beaming into households with his HBO talk show, M & M commercials, and assorted movie cameos, his persona remains unchanged - a self-involved Bob Hope with a thesaurus, firing off endless references to names of books, movies, and TV programs, so that couch potatoes can feel good about their liberal arts degrees: "The [news item in headlines] would make [relevant political figure] look like a [1970s television character]!" Each "chapter" is prefaced by Miller's trademark set-up to warn you another rant is coming on the horizon: "Now I don't want to get off on a rant here, but we've devolved over the last few decades from a Barry Lyndon gentility to a bunch of Thunderdome mooks." Someone shoot him with a dart - he's ranting outta control!
Which brings us to the unwashed and pissed-off art brats of the digital world, where modems seem to have contracted a new form of Tourette's syndrome. The online rant reader must paddle upstream through the linguistic tortures that pass for prose, cutesy mutations derived by hyphenating pop-culture nouns and ad jingles into smug adjectives, where someone possesses "Steve-Austin-a-man-barely alive tenacity," "Scooby-Doo fruitlessness," or "just-look-at-that-shine efficiency." (Or is, perhaps, "SoHo-pomo-boho.") If you've always wondered whatever became of the sociopath kids in school who excelled at the blue-book essays while scribbling furiously on their jeans, they've found their niche as the new punditry, nose-ringed George Wills with a laptop, or the new satirists, ersatz Mark Leyners with a T1 line. Add to this the "spoken-word" forums of high-vocabulary whinings currently taking up space at Lollapaloozas, the nation's cafes, and Henry Rollins' bookshelf, and it would seem that an exciting new literary genre has emerged. In the world of cyberspew alone, a search on AltaVista for the word "rant" yielded a breezy 10,000 hits. With no editors and no cover price - and often no readers - the fiber-optics hum with tiny, useless beefs about the state of the world, random fumings littering the landscape like trash bags snagged on a fence.
If The New York Times is right, and the '90s are the Look-at-Me Decade, then online ranting provides literary potty-training crucial to our sense of self-development. Each proud little deposit announces to the world that not only is the author capable of great and justifiable fury, but you did it all by yourself! Now wash your hands, clear your desktop, and come to the dinner table - it's lasagna night! We'll all talk about our day, and you can tell everyone in the family about your little rant you made just now. courtesy of Häns Rodeo |
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