"a fish, a barrel, and a smoking gun"
TV Guide Writ Cool
The smallest measurable unit of
information you can use to
describe a web site is a link.
Glenn Davis's contribution to
the science of linkology is the
realization that links qua links
have zero value once they've
been followed, bookmarked, or
dutifully ignored. Thus, a new
link to a new site every day. A
"cool" site. Of the day.
Unfortunately, not only can this
simple thing - this "cool" thing -
be effortlessly co-opted, it
would seem to be hardwired into
each of our heads. It's called
taste. Like an asshole,
everyone's born with it, though
flavor varies widely. Glenn's
post-CSOTD project (titled,
aptly enough, Project Cool)
diverges only superficially from
his original goldmine. A "cool"
link every day. No explanation
given. If you need it explained...
The difference between being
totally cool and being a total
tool are subtle, and Glenn
attempts to dice through the
confusion with a sodden
rumination, "What Is This Thing
Called Cool?"We imagine this
gif-essay must have seemed like
a cool idea at the time, but
it's hardly illuminating in
practice. Glenn's ideology
becomes only slightly less
opaque through the analysis of
his curt autobiography, where
each instance of the word "cool"
is a link to Project Cool's
front door and where he ponders
the relative coolness of various
How will Glenn and his new
cohorts deal with the challenge
of reaffirming one's cool taste
while competing with a stable of
equally tight-lipped hipsters?
Will Glenn's choice to
relinquish a high-paying surfing
gig in favor of owning a
break wide? Will Glenn, with his
"cool," and Suck, with our, er,
"suck," ever team up to
successfully mount an offensive
on the ascendancy of Beavis and
Heady questions, far too complex
to explore in depth without
significant risk of appearing to
lose our cool. And that's what
it's all about: cool. Attitude.
Skimming the surface in order to
avoid plunging into the depths
of meaning. Never saying too
much, for fear of saying too
When you're hot you're hot, when
you're not you're not.
courtesy of the Duke of URL