"a fish, a barrel, and a smoking gun" |
Media 101
Finals in October? Not for the Sucksters - we left the hallowed halls of masturbatory edification long ago, and never looked back. Catering our writing to an irrelevant audience of one never quite delivered the meaningful satisfaction we were hoping for when we paid the bursar. And when that singular audience turned out, more often than not, to be an underpaid TA instead of the prof, we couldn't shake the feeling that we were not so much learning as getting learned. Put simply: Just because you're reading Kafka's The Trial doesn't mean you should be living it.
But as we go about our business infecting larger and larger audiences with our disingenuous denouements, millions around the world still smolder in the hell we were lucky to escape. And it's to the credit of our readers that they don't allow us to forget it. Here's a recent missive from a Mass Media & Communication student at the University of New South Wales:
Dear Duke, Just when you thought it was safe to go back to school...comes the dreaded finals essay questions. When it was first announced that this semester's topics would include questions on the net, I had a warm feeling deep down inside. This was gonna be a piece of cake. Little did I realize that it would also provide me with endless hours of amusement. Check this one out: >"The Info. Superhighway is an >overhyped media furphy. It is a >freeway to a further >impersonalised & undemocratic >future in which access to >information will be limited to >a minority. What many believe to >be a highway of knowledge & >understanding may well turn out >to be a traffic jam of trivia. >Discuss." And this is for final 4th year exams at university. Because I value your opinions and because I have my Netscape browser set to www.suck.com as a home location and enjoy it every morning over brekkie and coffee, gimme some meat on this please. Try as hard as I might I will never be as eloquent as yourself and because these are the finals I shall resist the temptation in pointing out to the markers how absolutely fucked they are and how they've once again managed to base their questions on a pamphlet they picked up in a communist pot smoking lounge. You have my full permission to weave your magic upon this piece of garbage and you are more then welcome to use my name. Looking forward to it. BTW, this is due Monday of next week. Your Pal, Mike-E If there's anything we understand, it's the degree to which we are slaves to our readers (especially the ones who, like Mark-E, set Suck as their Home Page Location), and it goes without saying that we humbly accepted the challenge (and the deadline!) So, without further prevarication - here's the goods.
"The Info. Superhighway is an overhyped media furphy. It is a freeway to a further impersonalised & undemocratic future in which access to information will be limited to a minority. What many believe to be a highway of knowledge & understanding may well turn out to be a traffic jam of trivia. Discuss." Very well-stated, and doubly valid if one makes the minor alteration of exchanging the trite "Info. Superhighway" AT&Tism for "University of New South Wales Dept. of Mass Media & Communication." Casus belli may be de rigeur in the graduate lounge, but before we get overly caught up in the thrill of net anti-sloganeering, it may serve us well to examine the tenuous assumptions upon which the above statement is based... To dispose of the weaker rhetorical flourishes, charges of the net being "overhyped...and trivial" are specious to the extent that they're relative. As an exercise, attempt to name any recent news story that has not fallen victim to unwarranted hype. It's an almost impossible task - the illusion of objective importance is the central conceit of any media institution. An elegant solution is to sever one's reliance on traditional news outlets, and assume the responsibility for discovering and contextualizing your own news. Though few may consciously employ the net as a means to that end, we would suggest that, even in spite of the influx of forces unwittingly working to impede such a goal, it has been known to happen. Let this unconventional dialog serve as an object lesson.
And it's ironic that the overestimation, misrepresentation and general misunderstanding of the Internet by conventional news sources would be used to indict a medium which, by and large, is more capable of mediating itself than its historical antecedents. As you hint at in your equivocal proposal, the chief problem facing the net may be anything but a lack of democracy. But one can not argue that the net is doomed to be both a traffic jam of useless communication and an exclusive minority forum - these are mutually exclusive propositions. For the record, we predict that, for better or worse, telco manipulation will result in greater, if not freer, access to the net. And as far as economic marginalization, keep in mind that the server that's sharing this little essay question with the unwashed masses has the same rough monetary value as the "home entertainment centers" found in not a few lower-income dwellings. (Purchased via precisely the same method, by the way: a credit card. But that's fodder for an entirely different essay...)
Ultimately, the most interesting charge in your hypothetical analysis is the one of impersonalization. Attempting to communicate honestly and to form true communities within a disconnected, virtual space is a far from trivial challenge. But if the net is compared to the identical set of problems confronting most people in their day-to-day social relationships, themselves already mediated by a number of intervening technologies, from the telephone to the automobile, and set within the mind-numbing social "discourse" of broadcast media "events", we're convinced that the net only gives us more, not less, in the way of compensating mechanisms for the alienation and self-alienation brought on by a "modern" society. (Phew!) At worst, the net is a jury-rigged solution to issues of "identity" within the modern, which are as old as Rousseau's Autobiography; at best, the net demands new
metaphors perspectives after two centuries, are only beginning to be addressed.
And there you have it: a mishmash of half-interesting counter-questioning, finessing and general obfuscation, with a smattering of invective thrown in for effect. A perfect latté read for a bored teaching assistant, and not dissimilar to the tactics we once used to keep our grant money fluid. We would've done an even better job if we believed for a second that we were right! Get crazy with the cut & paste, Mark. Don't get a good grade? Remember: higher learning isn't about some scorecard at the end of the game, it's education through process, and discovery. And we've helped you do none of that. courtesy of the Duke of URL
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