The Superbowl Gets Boring Again

Flush with cash and hubris, the Very Good Years were a wonderful time to be an overly-creative, ill-focused ad exec. You could pawn off anything on those 20-something cyberCEOs, including expensive habits that make launching gerbils out of canons seem painfully obvious. But amid the wreckage of the dot-com crash, a dark age has descended, leaving advertisements to repeat the product name, repeat the product name, repeat the product name, and repeat the name of the product. The days of thirty-second surrealist epics are woefully over.

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