Weeks later, three installers took three hours to hook up a Nielsen box to my set which registers everything I watch and sends it to Nielsen HQ.

Among other things, the installers told me that "urban" viewers often refuse to let the Nielsen people hook up their sets, suspicious that the Nielsens are a scam to screw with their TVs, forcing them to pay costly repair bills later. Unfortunately, this common sense refusal means the Nielsen system instantly weeds out smarter viewers before the box ever goes on, practically ensuring The King of Queens a 10-year run.

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