S U C K

"a fish, a barrel, and a smoking gun"
for 14 January 2000. Updated every WEEKDAY.
 
 


The Coca-Cola Corporation turned more than just Ralph Nader's head a few months ago, when word leaked that the company was working on a vending machine that would automatically raise prices as the temperature increased. Perhaps sensing its worst PR blunder since "New Coke," the soft drink giant issued a statement denying that it is "introducing vending machines that raise the price of soft drinks in hot weather." The statement also called to mind the corporation's 113 years of commitment to consumers and noted that "Coca-Cola is the favorite soft drink of people in nearly 200 countries around the world."

While Coke's strategy seems like a relatively harmless exercise in the kind of instant arbitrage we have approved of in the past, we think it's only a matter of time until more sinister applications of the same technology take a firm grasp on our lives.



 
Next ... My kingdom for a rubber!
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