INFOMERCIALS! Everybody claims to hate them, nobody admits to watching them,
yet SOMEBODY is keeping this ever-expanding, multibillion-dollar industry
Taking advantage of the psychology behind point-of-purchase "impulse items"
that litter the checkout counters of retail stores, those same suckers seem
just as willing to place an order for impulse items that cost $19.95 and up
(as well as a year's worth of follow-up phone calls).