INFOMERCIALS! Everybody claims to hate them, nobody admits to watching them, yet SOMEBODY is keeping this ever-expanding, multibillion-dollar industry afloat!

Taking advantage of the psychology behind point-of-purchase "impulse items" that litter the checkout counters of retail stores, those same suckers seem just as willing to place an order for impulse items that cost $19.95 and up (as well as a year's worth of follow-up phone calls).